May 23, 2007
Dell Computer and Blizzard Entertainment Tap Rucker Performance Designer For Cross Promotion
FORT WORTH - May 23, 2007 – Rucker Performance announces the latest collaboration with technology industry giants Dell Computers, Inc and Blizzard Entertainment®. Motorcycle industry airbrush artist and designer Carl Tyndell, Director of Design of Rucker Performance, has been tapped to airbrush conceptual prototypes for Dell Inc. with original artwork from Blizzard Entertainment's World of Warcraft: Burning Crusade.
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Carl Tyndell originally airbrushed the first prototype XPS 1710 / WoW Burning Crusade gaming notebook for the Consumer Electronics Show (CES show) held in Las Vegas, Nevada on January 8-11, 2007. The scene recreated Blizzard's depiction of a battle between a Blood Elf of the Horde and a Draenei of the Alliance, both new character races introduced in the Burning Crusade expansion. The gaming notebook was used as a conceptual prototype at the show.
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Blizzard Entertainment plans to use the hand-painted prototype in promotions for the World of Warcraft throughout the next year. Photos of the finished computers can be viewed at www.ruckerperformance.com.
About Rucker Performance
Rucker Performance Motorcycle Company began production in 2004 and has become a leading designer and certified EPA manufacturer of custom American Muscle motorcycles. Rucker Performance is known for ground-shaking performance with fabrication sheet metal work and a fit and finish that competes with the top one-off custom bikes in the motorcycle industry. Rucker Performance has an in house design department that has the capability to complete the ultimate in extreme, signature graphics and paint selection. Additional information is available at www.ruckerperformance.com.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any other computer company, placing it No. 25 on the Fortune 500. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.
About Blizzard Entertainment
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment® (www.blizzard.com), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry's most critically acclaimed games. Blizzard's track record includes ten #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service, Battle.net®, reigns as the largest in the world, with millions of active users.
May 23, 2007 10:00 AM | send page | Press Releases