News

August 31, 2006

Rucker Performance Collaborates With Bruce Rossmeyer's Harley-Davidson To Modify Pre-Owned Harley-Davidson® Road Kings® For New “ENFORCER” Motorcycle Line

FT. LAUDERDALE, FL (August 30, 2006) – Rucker Performance announces a new collaboration with Bruce Rossmeyer’s Harley-Davidson and Daytona Boss to customize 120 pre-owned Police, Fire and Rescue Road Kings® for its “Enforcer” line within the next year. Rucker Performance will start modifying the pre-owned Harley-Davidson® Road Kings® this fall.

“Rucker Performance is stepping out of the box and providing high-caliber customization services for customers that want a cruiser motorcycle, the performance of a Harley-Davidson® motorcycle and the look and feel of a one-off custom. I am proud to have the opportunity to work with Bruce Rossmeyer and Daytona Boss,” Bill Rucker, founder and CEO of Rucker Performance said. “Rucker Performance will continue to stay ahead of the market, find innovative ways to differentiate our dealer’s business and make dealers as successful as possible in the motorcycle industry.”

Pre-owned 2005 and 2006 Harley-Davidson® Road King® Police, Fire and Rescue motorcycles will undergo complete facelifts that include upgrades such as a wide tire 200 mm conversion kit (from the standard 130 mm), a strong performance Screamin’ Eagle Big Bore 96 cu. in. motor, chrome handlebar package (all handlebar components, grips, switches, housing, brake master cylinder and molded frame neck cover), chrome 18 in. wheels, customized fabrication work (extended fuel tanks, front and rear fenders and saddle bags), a custom fitted seat, painted front end as the color of sheet metal, a headlight molding and a graphics package with Toxic Paint upgrades.

“I am excited about our collaboration with Daytona Boss, my internal customizing department, and Bill Rucker of Rucker Performance to provide the world’s first wide tire production customized Harley-Davidson® touring motorcycle,” said Bruce Rossmeyer, CEO of thirteen Harley-Davidson locations. “We will be offering our full bike care warranty, which is similar to the Harley-Davidson fender-to-fender warranty, with the purchase of this Enforcer.”

The pre-owned customized Enforcer motorcycles will be available for sale at all of Bruce Rossmeyer’s locations; Daytona Harley-Davidson in Daytona Beach, FL; New Smyrna Harley-Davidson in New Smyrna Beach, FL; Fort Lauderdale Harley-Davidson in Fort Lauderdale, FL; Pompano Harley-Davidson in Pompano Beach, FL; Sunrise Harley-Davidson in Sunrise, FL; Southern Thunder Harley-Davidson in Horn Lake, Mississippi, Grand Junction Harley-Davidson in Grand Junction, CO; Hollywood Choppers of Fort Lauderdale and Arlen Ness of Daytona Beach.

Founded in 2004 by Bill Rucker, Rucker Performance has quickly become a leading designer and manufacturer of custom American Muscle and Chopper motorcycles, high performance street rods and professionally restored vehicles. Log on to www.ruckerperformance.com for more information.

Bruce Rossmeyer’s World’s Largest Harley-Davidson dealership is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. Bruce Rossmeyer’s corporate offices are located at 2871 N. Federal Highway in Ft. Lauderdale. For more information, please call (954) 724-2800 or visit www.BruceRossmeyer.com.

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Contacts:
For press information, contact:
Meredith Husak: (817) 838-3200, mhusak@ruckerperformance.com

Jennifer Beard: (954) 524-3334 ext 300, Jennifer@zuckerpr.com

August 31, 2006 2:45 PM | send page | Press Releases

Rucker Performance:

817-838-3200

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