October 2005
Rucker Performance appoints Meredith Husak as director of marketing and PR, launches newly redesigned website.
V-Twin
Manufacturer steps up marketing and seeks more dealers.
Rucker Performance recently welcomed Meredith Husak into its fold as the director of marketing and public relations. Her new position involves overseeing the communications, public relations and advertising.
Husak joins the company with four years of experience in the custom motorcycle industry. Most recently she served as the marketing manager of American IronHorse Motorcycle Company.
“I am excited about coming on board with Rucker Performance,” Said Husak. “I look forward to leading the marketing department with innovative marketing programs and dealer promotions.”
Husak holds a Bachelor of Arts degree from DePauw University in Indiana.
“Bill and I are proud to announce Meredith as a new member of our team,” said Erin Rucker, operations manager. “She is an asset to our company with expertise and top performance that will produce phenomenal results.”
Rucker Performance has also recently revved up their Web site to include comprehensive details on each production motorcycle, custom bike accessories and apparel line. Rucker Performance has also added additional security, an e-commerce shopping cart, dealer support area, blogging and an easy-to-use interface.
“We have received an exceptional response from the site,” said Bill Rucker, president of Rucker Performance. “Customers can review all of the options to customize their motorcycle. These options include many color and graphic combinations, custom wheels and exotic saddles.
Additionally, links to clubs, search engines, auctions, and magazines contribute to making Rucker Performance’s Web site a resource as well as the company information center, according to Rucker.
“We are excited about the launch of our redesigned website,” Erin Rucker said. “We feel this new step will be an excellent tool to keep existing customers happy while bringing in new prospects for our performance-based motorcycles and accessories.
December 12, 2006 11:15 AM | send page | Press Releases