September 11, 2005
Rucker Performance Attends the Opening of New S&S Company Headquarters
More than 1,000 of S&S Cycle’s customers, vendors, media, friends and family celebrated the grand opening and “revving cutting” ceremony of the new 145,000 square-foot S&S Customer Support and Dealer Training Center at 235 Causeway Boulevard in La Crosse, WI, on August 11, 2005.
S&S Cycle President Brett Smith said that the new facilities serve as the official corporate headquarters for S&S Cycle and include the communications department, dealer training, customer support and the race team.
In honor of the new headquarters, S&S Cycle employees revved their motorcycles just before the official ribbon was cut. Mayor John Medinger of La Crosse, WI, attended the event and said S&S attracted the largest crowd at a ribbon cutting ceremony since 1997.
S&S currently has more than 6,000 U.S. and international customers, dealers, distributors and American motorcycle manufacturers such as Rucker Performance.
S&S Cycle has earned prestigious industry awards such as V-Twin Magazine's 2003 Motor of the Year Award for the 145 Tribute engine, V-Twin Magazine’s 2002 Motor of the Year Award for the 124 cubic inch engine and Street Chopper Magazine's 2002 High Performance Product of the Year award for the 124-cubic-inch engine. The company also received the 1998 Wisconsin Manufacturer of the Year award.