News

March 15, 2004

Rucker Performance Launches Production Facility and Sales Network For its New, Unique and Innovative Custom Motorcycles

FORT WORTH, Texas (March 15, 2004) – Well-known custom motorcycle industry veteran Bill Rucker announced the launch of Rucker Performance, a new venture that will provide custom motorcycles for discriminating motorcycle enthusiasts. Located in Fort Worth, the company will design and build distinctive high-end bikes that feature the innovation and quality that represent Bill Rucker.

Rucker, who was one of the co-founders of American IronHorse motorcycles, intends to take his vision for quality custom machinery to the next level. Rucker Performance will follow the award-winning entrepreneur’s personal blueprint for success.

“Rucker Performance will live and breathe by my personal vision to build innovative, cutting-edge bikes that offer the kind of quality, performance and exclusivity that a discriminating buyer wants,” said Bill Rucker. “Our small production volume will allow us to give each customer the personal attention and perfection they deserve and expect with a high-end motorcycle.”

Rucker has assembled a team of some of the best motorcycle craftsmen and designers in the business that will work with him at the Fort Worth production facility. He’ll back up that team with a number of hand picked dealers around the country who will provide the kind of sales and service support that matches the quality and performance of the Rucker Performance bikes.

“While we’re serious about achieving our goals and taking our custom bikes to the next level, one of the things I’ve said all along is that we’re going to have fun doing it,“ Rucker said. “I’m sure that the staff shares my enthusiasm and fun-loving attitude. I’m confident our customers will immediately feel and appreciate it when they see, and ride, one of our Rucker Performance motorcycles.”


March 15, 2004 02:35 PM | send page | Press Releases